![]() ![]() They made the most expensive watch ever sold in 1932, and the most complicated watch ever made in 1989. Patek Philippe has created and owns more innovations and “bests” than anyone else in the industry, including the first bracelet wristwatch in 1868. They manufacture their own parts and movements, and it usually takes at least a year to produce each and every watch. This grand company makes the worlds’ finest, most sophisticated watches, and with all due respect to the other brilliant Swiss, Italian, French, and German watchmakers, this brand occupies the top of the pyramid with legendary quality, dedication to tradition, and commitment to horologic innovation. Like the earliest clockmakers, Patek received his seminal marketing advantage via kings, queens, sultans, dukes, and countesses, including Prince Christian IX and Princess Louise of Denmark, and King Victor Emmanuel III of Italy. ![]() These crown heads of state eagerly sanctioned the artistry of Antoine Patek, a one-time Polish soldier who recognized the superb public relations power of monarchs. The legacy of Patek Philippe began by the word of mouth of European royalty, perhaps the most effective form of advertising of its day.
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